This is a Case Study for a General Contractor business ‘WCC’.

A detailed examination of the creative design process behind the logotype for Whatley Custom Construction.


‘WCC’

Whatley Custom Construction

Business Description

Whatley Custom Construction is located in Marietta, Georgia. This organization primarily operates in the Single-family Housing Construction business / industry within the Construction - General Contractors & Operative Builders sector. This organization has been operating for approximately 3 years.


VISUALS

Finished logo design for WCC.


RATIONALE

The logo design for WCC came from many hours of precise adjustments to reflect the level of skill and hard work the workers at WCC do for each job. Precision craftsmanship.


Direction 1


Conceptual Iteration



BODY

Gables Mockup (Google SketchUp Model)