MFS Secondary Logo Mark
MY FREEDOM SERVICES
Customer Relationship
The bond between My Freedom Services and our clients ought not to feel like a business contract, but rather an allegiance. When people hire My Freedom Services, they are preparing for battle.
Considering the climate of mass incarceration of minorities in
the United States, it is not far-fetched to think of the parole process in terms of war. A parole hearing is not some final chance for a prisoner to prove their worth to society. It is one more conflict in an ongoing campaign against a faceless enemy that systematically disenfranchises people and then leverages that subjugation for its own profit.
My Freedom Services empowers its customers, giving them a fighting chance against the parole board. In order to do this, the brand must inspire hope and trust.
A brochure that provides data and information to help inform people about My Freedom Services' mission and background.
For the families of inmates, we created a playing card deck that has information pertinent to the New York prison system where their loved one may be located. The cards also have information about visitation, coping with an incarcerated loved one, and transportation schedules to the prisons throughout the state.
Advertising in areas such as subways and bus stops. High visibility of brand awareness and "Call To Action" posters appeal to the target audience.
Group Member Roles
Knit Creatives
Taylor Bush - Graphic Designer & Art Direction
Salinna Phon - Creative Director - Salinnaphon.com
Reid Schulz - Creative Director & Copywriter - Alanreiddesign.com
Cloud Holmes - Graphic Designer & Art Direction - Fkecld.com
Lacey Morrell - Art Director & Graphic Designer - Lacingdesigns.com
Chris Winley - Graphic Designer & Art Direction
www.creativewiz.us
Branding Guidelines Manual
Branding Guidelines Manual for My Freedom Services.
All photography is free stock photography unless otherwise stated. This provided easy and simple access to our client.
Process Book
Process book from the entire assignment duration. Work includes designs from everyone from Knit Creatives group.
All photography is free stock photography unless otherwise stated. This provided easy and simple access to our client.